So this advertising campaign has now become infamous within TeamPC. In a time when Aids was not publicly acknowledged, this Australian campaign in 1987 was broadcast on every TV screen during prime-time hours. Suddenly people were faced with the stark realisation that Aids was something that needed attention and awareness. The use of the Grim Reaper, the deep booming voice and the dark and horror-like way of filming all contributed to sending shockwaves across society. The fact that there is no known cure for the disease, along with their slogan of “prevention is the only cure we’ve got”, really scared and shocked the viewers who had never seen an advert like this before. This is where its real shock value was; people suddenly being forced to acknowledge this from inside their own homes.

The ad features a personification of death, more specifically The Grim Reaper, bowling and knocking down men, women and children and killing them. People behind the campaign have said it was needed to “shake a nation into taking charge of its own sexual health”. However with the first line of the ad being “At first, only gays and IV drug users were being killed by Aids” it lead to many areas of offense and misunderstanding. Many people saw the Grim Reaper character in the ad as not death itself but those who already had Aids. Therefore huge social barriers were drawn between those who had the disease and those who were afraid that you could catch it from toilet seats, or from gay plumbers who may have infected the water supply. This in turn has lead the “pioneer” of the campaign to regret what became the demonisation of gay men….

”   Australia’s 1980s “Grim Reaper” advertising campaign was pivotal in changing heterosexual behavior but had the regrettable consequence of demonizing gay men, according to the country’s leading AIDS pioneer.

Dr. Ron Penny, who diagnosed Australia’s first case of AIDS 20 years ago, was on the government body that approved the campaign’s release in 1987. The Simon Reynolds-designed campaign featured a cowled, bowling ball-wielding Reaper knocking down men, women and children in a bowling alley. The campaign was one of the most effective ever launched in Australia, said Penny, who recently retired as head of Immunology at Sydney’s St. Vincent’s Hospital. But it struck an unfortunate blow to the gay community, which had already taken the lead in AIDS awareness and safe sex practices. “The downside was that the Grim Reaper became identified with gay men rather than as the Reaper. That was what we had unintentionally produced — [the belief] by some that the Reaper was people with HIV infection, rather than the Reaper harvesting the dead,” said Penny.

However, in terms of being “a wake-up call to Australia,” the ad’s impact was astounding, Penny said. “I think there’s never been anything on television or any media that has ever matched it in terms of impact, but no advertising can be without some downside, and that was never intended. But it at least made people aware and probably did change sexual practices of heterosexuals.”

“Prevention is still important, and I think that the new generation of gay men see AIDS as an uncommon disease and therefore taking risk has reappeared,” said Penny. “We’ve got to talk about what is a floor level that you accept — like motor vehicle accidents. You can’t guarantee that people won’t die on the roads, but you’ve got to do better than you’re doing.”          ”

So now in 2009 we can not only see that this ad would have been shocking within its context of the 1980s, but also how public reaction to it is shocking for how open minded and free thinking the world has become in a relatively short period of time.

xoxo Gossip Fug

Installation

This installation was created to bring focus on the children who are effected by HIV and AIDS. It was produced as a campaign for AJS (Child and Youth Protection) in Germany and installed into a square in Hamburg in 2006.

It’s aims were to create better aweareness of how many children, in Hamburg alone, suffer from HIV and AIDS themselves but also those who are effected by their parent or loved one having the disease. They also wanted to generate media coverage for the Campaign and drive Hamburgers to donate money for the Charity, since it is a no-profit organisation and they hoped to achieve this through a budget of €0!

114 little statues went up in Hamburg’s main square, representing the number of children effected by HIV. Each statue had its own quote from one of the children;

‘ There’s a secret in our family.’

‘ Dad’s sick but even grandma mustn’t know. ‘

‘ Mum’s has to go to hospital. Do i need to live with strangers again? ‘

Although they are simply white statues, the quotes create something truely symbolic of the children. They are afraid of being isolated, plagued by feelings of guilt and are burdened with this underlying secret.

The Campaigners are really trying to get the message out there, this is a large problem going about unknown by most people because of all the taboos surrounding HIV and AIDS. Jung Von Matt AG the advertising agency have come up with this act of guerrilla marketing in order to try and sensetize the public to it and open their eyes to the sad reality.

The way that it has these guerrilla marketing tactics of being something thought provoking and which you need to engage with I think is a new and clever idea when trying to get the message across about something as serious as an AIDS campaign because it means you have to deal with it when you see it. I think for a lot of people, HIV and AIDS doesn’t effect them so, in some ways, they sweep it under the carpet and forget about it because its not effecting them. Also because it is associated with unsafe sex and less recent horror stories about the disease i think it is very much something people see as a taboo subject – it must be if these children are under pressure to keep it secret and the only time we hear their thoughts is in a campaign such as this. So the fact that this was put into the main square and created so you have to walk amongst these statues to get across is very effective, i don’t think anyone would be able to stop themselves from looking at them and certainly not from reading some of the quotes.

What some unsuspecting Hamburgers thought:

‘ It’s really touching and I feel deeply moved. ‘

‘ Very appealing, you just have to look at it. ‘

I think what they have achieved is to catch the attention of people, without the images themselves having to be too controversial and shocking. The simplicity of having symbolic statues of children with their thoughts incorporated makes it a far more emotive piece then some more explicit AIDS awareness ads and yet even without shock being created through the aesthetics, it appalls you in a different sense. It goes deeper, bringing up thoughts of how these children carry this burden usually in silence and that it’s hard enough for an adult to deal with let alone a child who doesn’t even understand. By using the message of children in this campaign, straight away you are connecting with all parents out there and their paternal instincts to protect children, therefore from the beginning they know there will be an audience effected by the work. But i also think that by using the image of children it gets the attention of everyone because we can all realate to being children at one time in our lives, meaning people could easily identify with it on a more personal level which would bring emphasis onto ‘what can I do to help?’

I think it’s an extreemly effective installation and can only improve the situation of gaining greater awereness for these children and the charity supporting them.

For €114 each statue could be adopted by any passerby. Not one statue was left which hadn’t been adopted. The Campaign collected €25000 and donations can still be made at   www.kids-und-aids.de

* American poster- 1940s, unknown organisation

*Obviously appealing to the male market- in particular servicemen.  *This poster suggests that any woman could infect you. It shows a rather wholesome image of a conservatively dressed girl. She has a sweet smile that is innocent and kindly yet also quite alluring to the male viewer.

*This could be viewed as a contrast to other images at the time such as- (She may be a bag of trouble)

It gives us an image of ‘painted ladies’ (just looking at the use of red in the clothing and lips. She is almost swelling with sexuality.) Whereas this poster is giving a rather vulgar image of a woman the ‘She May Look Clean…’ ad has a very approachable look at the female face and form. She has a pretty niceness about her. It concludes that someone as sweet and fresh as her could actually be a carrying an infection.

*The use of text-

‘Pick ups, prostitutes and good time girls’ is aimed at soldiers who were very keen on quick and easy comforts in the days of war. It is an interesting choice of words next to the wholesome image however it seems to aim to reinforce the fact that the infection could possibly spread to the ‘cleaner’ girls or that these are really infections in disguise!

-Could there also be an element aiming at men who were married or engaged to loving and pure girls at home? There is a thought that their sweet hearts could in fact become infected themselves- through these men’s promiscuity. It was probably not the initial aim of the visual however it may have evoked this feeling in some servicemen viewing the poster.

*The caption at the bottom ‘You can’t beat the Axis with VD’ could be appealing to soldier’s sense of patriotism, perhaps creating guilt in some thoughts. It is all about protecting themselves in order to protect their country- really aiming at pride and honour in a male audience.

*The images of the three servicemen are extremely small- almost cowering under the large image of the woman. It could be viewed as three men unable to take their eyes of off her and therefore empathising with the troop’s desires or – more likely- three men being intimidated by a large force, something infectious and deadly.

*It is interesting to consider that there were many adverts at the time that aimed at the male market- particularly servicemen who were travelling a lot, missing female company and were in search of easy encounters with the opposite sex. The subject of these adverts was very often women and it is interesting to consider why:

-It was aimed to keep these servicemen trained and healthy and they were often made to view videos etc of hard working training troops throwing it all away after one night with a girl they met. They did obviously want to keep the number of STIs amongst troops to a minimum.

-However, there seems in many cases to be a belief that women were the main cause of STIs spreading- a lot of these adverts paint females in a poor light- and yes this could be considered a tactic to divert men away from sex- but there were thoughts that with the new found positions of women, taking on jobs of the male population and assisting in keeping the country going, loose morals were created in females. Women were seen as mimicking men in their promiscuity;

“When women work, earn, and spend as much as men do, they are going to ask for equal rights with men…The right to behave like a man means the right to misbehave as he does,”- (Freidan 75). (http://everything2.com/title/Women%2527s+roles+during+World+War+II)

-It was known that men were almost encouraged to have many encounters before they married and in order to reinforce the views on safe sex in the war, condoms were provided for the armed forces. In spite of that women were still viewed as pure objects and casual sex for them was wrong and indecent. There was still very much a belief that she should be pure for her husband and in the case of war await the return of her solider and not involve herself with anyone else. In contrast men were seeking comforts whilst away from home and it is understandable why such posters were thought appropriate- they were aimed at men who themselves were promiscuous and were having sexual contact with a number of different women. It is clear that at such a sensitive time when the country was leaning on the success of its men, their health was the priority. It could also be seen they were being excused for such behaviour because of the situation and because they were strong males who needed their ‘pick ups’ in such a difficult time.

But what we mustn’t forget is that both men and women were spreading the infection and for strength and moral in troops men were being diverted from what was viewed as the unclean creature- a woman.

The public discussion of sex had in fact broken a long standing taboo that was sexual health and it seemed to be another element of life that was altered and more widely spoken of due to the outbreak of war.

Shock value

In relation to this theme of Shock Value there wasn’t much of that in the 1940s, it was very much aimed at servicemen and took a much more guilt laden approach. It was all about protecting and serving the country and in a way giving the impression that sex is trivial in such an intense time; this ad below shows two sailors- one attempting to get to a woman, the other holding him back. The caption ‘A sailor doesn’t have to prove he’s a man’ is perhaps looking at the fact the country already respect these men for what they are doing- he doesn’t have to approach every woman he sees to be considered macho! However this also mentions regret- in a personal way and health wise too.

It would have been extremely shocking to the population at the time. Sexually transmitted infections were rife during the war and so these posters do seem appropriate- especially aimed at the men who were obviously meeting a lot of women. However I really don’t like the views that women were the ones spreading- it was still a very old fashioned thought going around than women were inferior to men and in this case unclean for men-back to the view that a woman should be pure. I think these ads are less shocking to us now and but working in a way that many propaganda posters did at the time. Laying on guilt and warnings in most cases such as ‘She May Be Clean…’- if anything I find the representation of the women in ‘She may be a bag of trouble…’ more shocking.

Not sure if you guys want to add anything about the images- it is pretty interesting to see how the campaigns have evolved. These were very much in the style of war propaganda with the big WARNING but very interesting to see a woman as the unclean creature. Maybe that is what makes it shocking- it is all about ‘lovely’ women that these troops obviously had a lot of interest in, being almost as dangerous as what WW2 brought with it. I suppose it really was seen as keeping the respected troops fit and healthy and focusing on the job at hand!

This ad, I feel, is far more effective at actually raising awareness and giving across a positive message rather then YOU WILL DIE!!! The comedy of using ken dolls just helps the ad be completely non patronising way. Then the text in the corner, small enough that when you are captured by the image you are drawn in and really read what it says. Again this text is simple, uncomplicated and doesn’t try and speaks on the same level as the reader. However this is just another ad and doesn’t really add to our shocking theme…

-The Levonelle One-Step over the counter emergency contraception pill, caused huge amounts of contraversy when shown on UK television earlier this year. This was the first UK television advertisement for the morning after pill, following previous attempts to advertise in 2004 by Levonelle, with posters, which were banned after Christians complained about the use of  phrase ‘immaculate contraception.’

-It was believed that the advert, featuring soft, feminine pastel-y colours and a sweet, cartoony, laid back approach (with pretty chilled music) was not taking the situation seriously. Leveonelle is advertised as an emergency contraception, but admittedly the advertisement makes it look like it’s a normal day. There  are probably two reasons for this:

Taken fron the ‘BNS Vision’ (the advertising and brand identity agency that commissioned the advertisement, from advertising agency Milk, inc. Created by illustrator Karen Richter) Youtube explaination of the above video-

‘Pioneering’ One. The ‘Controversial’ One. Okay, fine: The ‘Sperm’ One. Yes, it’s the first-ever television spot for the morning after pill. Sperms gone wild, a screaming baby, a sexy chemist all help paint a day in the life of our anxious heroine as she contemplates an accidental condom split.
We knew we’d have fun when we saw the script starring animated sperm. We didn’t expect thousands of furious parents calling into radio shows across the UK complaining about it. You can read some of the news stories Here, Here and Here. So far, no typographers have called into any radio shows criticizing our use of sperm as quotation marks.

It seems the original brief was always intended to be quite lighthearted. What can be deduced from that was the approach Levonelle wanted to take was one of reassurance, of nurturing, which could be interpreted through the soft colours and calm little world where, in case something like a condom splitting could happen, there would be no need to worry.

‘Bayer said that it aimed to raise awareness that Levonelle is available over-the-counter as an alternative to visiting a GP or family planning clinic. The cartoon style had deliberately been chosen so as not to portray those who use emergency contraception in a negative light or stigmatise the product.
The ad did not depict a one-night stand or refer to casual sex, Bayer said.’’

REF: http://www.guardian.co.uk/media/2009/jul/15/first-morning-after-pill-tv-ad-cleared-asa-complaints

It recieved 112 complaints at the ASA (advertising standards agency). Parents were worried about this approach, and how it was presented in an advert. Christians were in uproar that it has even been made into an advertisement at all, that this ‘emergency contraception’ was abortion, and pro-life campaigners represented the bulk of this.

-The reasons ASA stated that it did not need to be banned were:

• They determined that it made it very clear that it was ‘emergency contraception’
• Apparently, did not depict the woman in a ‘glamourous or fashionable way’ and thus, not appealing to teens.

• They stated that the animated woman in the advert ‘looked worried.’

REF: http://melonfarmers.wordpress.com/2009/07/23/complaints-aborted-asa-finds-that-morning-after-pill-advert-wasnt-offensive/

However, over in Canada…

Introducing Plan B, the Canadian morning after pill. This advert did not recieve half the controversy that the Levonelle one-step advertisement did. This advert is far more leaning towards a more light-hearted approach than the former, using the whole overtired ‘sex sells’ philosophy of orgasmic noises and a view inside the womb of what might happen when  the condom breaks.

http://www.planb.ca/ (download a free sperm font!)

Delving a bit further, it seems that the whole campaign is spread over many different areas. The web design of the website incorporates the advertisement, and even offers the ‘sperm font’ used, to be downloaded. You can also download a lovely screensaver of something similar…

Looking into the advertising agency TAXI, that created this, they haven’t just stopped there…

http://www.taxi.ca/ (on the main page there is a clip of the work they have done for Plan B, including webgames and interactive billboards, and interactive websites)

-It seems that they wanted to stretch the whole campaign over a number of interfaces that would be considered more youth-orientated. Games, fonts, interactive websites all to engage the consumer and to establish a form of brand identity? What I see here is something far more lighthearted than Levonelle, as Levonelle only had the TV advertisement. In fact, looking on Levonelle’s website, the design does not reflect any sign of the ‘t00 feminine and provactive’ style of the advert, and they have a hide button also.

-What an interesting difference between the two is that Levonelle is far far more gender-specific. The female protagonist, the typically pink girlie world. Plan B has a more robust look and gender-neutral approach, the advertisement featuring both male and female ‘voices.’ It seems, that along with a more laid back attitude, Plan B encourages that the responsibility of a broken condom is shared between both partners. Levonelle seems to say that your slacker boyfriend isn’t going to help so you best just do it alone.

-Whilst Plan B does have an effective and memorable approach, I’m not sure that looking at the campaign, Levonelle deserved all the controversy it recieved. Plan B seems to reach out to youth culture, but instead of having in the back of the consumer’s mind, that it is emergency contraception (and although ‘emergency’ is a word best avoided without wanting to scare) perhaps the previous worries about the UK campaign apply, in that it is making it seem more like another cool brand of contraception entirely, and to perhaps promote Plan B itself above other forms of contraception? It raises interesting questions of how far you can go to make something approachable, but to go too far and make it seem like it should be something you don’t worry about entirely and maybe even go lax on the whole contraceptive thing entirely. Differing cultural attitudes between us and the Canadians, eh?

It just makes me feel weird that they have screensavers and font of sperm.

ENDS.

Aimed at sexually active adults the campaign aims to curb the spread of sexually transmitted infections by normalizing condom use, so that young people carry a condom in the same way that they carry their keys or mobile phone.

TV advert shows the words Chlamydia and Gonorrhea on the clothes and accessories  of  teens ‘out on the pull’. Posters, magazine ads and on-line advertising continue this theme. The radio adverts are more informative, being more about the physical consequences of catching an STI.

The related website to campaign; http://www.condomessentialwear.co.uk/facts easy to navigate, clear, clever ‘hide’ button, to quickly move away from what you were looking at, shows that campaign is on the side of/ in-touch with audience.  Informative,  to-the-point.

“Some STIs like chlamydia are on the increase amongst 18 to 24 year-olds and it is vital that we deliver strong messages about using condoms to prevent them. The aim of this campaign is to make carrying and using a condom among this age group as familiar as carrying a mobile phone, lipstick or putting on a seat-belt. This is not about encouraging promiscuity, but saying to those who are already sexually active: sex without a condom is seriously risky, so always use one.

“The message of this campaign is that you can’t tell just by looking whether someone has an STI. Some infections often have no noticeable symptoms and others cannot be cured, so taking responsibility for your own sexual health should always be your key priority.”
Public Health Minister Caroline Flint

The ‘Want Respect? Use a condom’ campaign Aimed at sexually active 16-19 year olds, the ‘Want Respect? Use a condom’ campaign aims to get young adults to associate using condoms with ‘respect’: having self-respect for themselves and respect for others by insisting condoms are used when having sex is the main message of the campaign.

The total cost of the “Want Respect” campaign is £4.6 million

… spotify music playlist link to “Want Respect? Use a condom”

(make a sexy playlist… but use a condom!!)

spotify starting to use the demographic and playlist information it has on each user, so adverts that suit that person’s age, gender and even mood.

“Government, like the private sector, is following audiences online as more and more people access information and services via the web. This is essential if we are to successfully engage with the public on key issues including health, education and training, and recruitment.” Corinne Purton, at COI

The Chlamydia National Screening Programme

“easy to test , easy to treat”

- young people in club, relating to audience in a friendly way (unlike 1940s ads)

- normalising the testing-by-post

- “the test is FREE, simple, painless, confidential and totally voluntary.” (NHS website)

HELLO

My main focus is the ‘Condom Essential Wear’ TV advert, I’ve linked it to another similar older campaign and the Chlamydia Screening advert. The easiest comparison tomorrow will be to Joanna’s 1940s adverts, big difference in approach. But links to all other areas too (morning after pill, funny/banned modern advert approach, 80s Aids adverts, outside Britain adverts). whoop, nunnight, xxxxx

 

This is from Germany involving Hitler, Stalin and Saddam Hussein having sex with women with the slogan “Aids is a Mass Murderer” (sorry the pic is so small!). This kind of says that Aids = you are a bad person and really plays on the shocking theme we have been looking at, when you take into account everything that each of these three men are associated with and what they have done throughout their lives. But are we asking whether this goes too far? Is it coming from the wrong angle to provoke a certain reaction? What about people who have already contracted Aids?How does this affect them?

Personally I think this is a highly affective advertisement, and completely shocking in the context in which it is delivered, but I feel that sees Aids as a kind of solid completely avoidable entity rather than the virus that proves to be uncontrollable.

(p.s I have just realised that this ad has already been out up but hopefully the boring blurb of my opinion is what helps!!)

Plans for abortion advice TV ads

Article also includes information on how restrictions on condom advertising may be lessened due to high rates of teenage pregnancy.

http://news.bbc.co.uk/1/hi/uk/7964826.stm

Want respect? use a Condom!

Ad working backwards from pregnancy to why it happened = no condom!

http://www.visit4info.com/advert/Want-Respect-Use-a-Condom-DoH-DoH-National-Health-Service/71758

(who created it: http://www.campaignlive.co.uk/news/867048/DLKW-produces-government-safe-sex-ad/)

Using A Mobile Soap Opera To Bring The Message Of Safe Sex To Teens

what it says on the tin, innovative advertising?

http://www.mobiadnews.com/?p=3579

Supposedly a graffiti ad campaign was launched, with ads in magazines like heat etc, but can't find much on it?!

Sexual Health – Can Governments Sort It?

Some facts and figures, what the government spends on sexual health awearness etc.

http://www.bized.co.uk/current/mind/2004_5/061204.htm

BIMA Awards: Best Interactive Advertising. Department of Health, Sexual Health Summer Campaign.

Some recent award winning, sexual health advertising.

http://www.thegrandunion.com/bima/best_interactive_advertising/sexual_health/

HIV/AIDS around the world

Site hopefully i’ll find really helpful for my around the world Aids ads, lots of different campaigns – World Aids Day 1st December

how does this make you feel? weird, uneasy?

"It’s easy to lose your head when you’re horny."

http://www.cherryflava.com/cherryflava/2006/10/have-you-lost-your-mind.html

Catholic Condom Adverts!

teehee

http://blogger.xs4all.nl/marcg/archive/2005/12/15/70679.aspx

Aids information + ridiculous “Aids is a Gay Disease” ad from LA

http://www.rense.com/general73/homphn.htm

No vagina = No sex

ActUp Paris ads

a little like the losing you head German ad

No matter how attractive your partner may be, they could have a STD bug of their own

another strange ad

fancy that - aids the Bug

http://pinewooddesign.co.uk/wp-content/uploads/2009/04/shocking-aids-advert_0.jpg

10 Shocking AIDS Ads from Around the World

good site for aids add exaamples.

http://inventorspot.com/articles/market_deadly_disease_AIDS_ads_6286

thats where i’ve got so far, now i’m gonna try and lopk into a bit more depth of which around the world aids campaign i want to find out more about…

Loves!

Durex ‘Get it on’ Advert

I supose this advert with the sounds, and the acts, positions and how many balloons are taking part in this event would be shocking to some people who dont talk openly about this subject. Maybe embarrasment would be a factor also. And others would see the humour and light heartend aproach.

Banned condom advert

Both these posters are quite similar these to this banned advert. Blatenly saying use a condom so you don’t end up with a child, Which obviously is showing what the condom does.. however in years back many more people were religious, and this would have offended people. Maybe the advert was banned as it showed regret after not using a condom, which is quite mean. Live with your consequence.. But these durex ones show you how to prevent before actually have a child.

This poster made me laugh. Making Condoms look fun.. ‘wearing a condom is like a game’ Im sure some people out there would have complained this makes the children of today to not take sex seriously!? This image could link to yours ella, getting down with the kids!

This advert was done by mccan- erickson manchester, advertising agency for durex in england. It was relased in january 2002.

Youtube says this was banned how ever i am unsure? the same advertising agency did them another advert in 2007 about ‘the climax delay condom’. And also in 2009 they did another campaign that had lots of complaints.. i found this article….

http://www.thedrum.co.uk/news/2009/10/28/11789-asa-clears-mccann-s-durex-poster-campaign-
A advertising campaign for Durex has been cleared by the Advertising Standards Authority following a complaint that the posters were ‘offensive’ and ‘unsuitable for general display’.

It shows how quite alot of there advertising is questioned and how they proberly have found it hard through the years to advertise how they want. But lots of advertising companys have pushed bowndrys to a product across, maybe this is why through the years it has changed as you more has been able to have been said. However in the 80′s when they did show shocking things about aids and sti’s i think this was because they didnt understand the effects as much, so as times gone on they try to create adverts that are telling you information, but they try to push the boundaires to make people listen.

(sorrryyyy i cant spell… and this prob doesnt make much sense cos i bablleee.!)

its 2009, and it is durexs 80th birthday! www.durex.com HAPPY BIRTHDAY DUREX

This isnt to do with safe sex.. however its durex and made me laugh.

This goes with the action man rob found.

This advert was banned, i can understand as i dont really find this funny. Im quessing its trying to portray that men are pigs unless they don’t use a condom?! poor pigs, pigs are cute.

it seems to be some other countries have more of a humor when it comes to these safe sex adds, or maybe people find it harder to ban the ones they dont feel appropriate.

I found the above from general googling, I thought it was pretty interesting to see an actual brief type thing of a recent sexual health campaign, maybe something we could use as a basis to compare to other current sexual health adverts? Or to help analyse what exactly government and other health agencies are looking for from graphics to promote such advice?

http://www.dh.gov.uk/en/FreedomOfInformation/Freedomofinformationpublicationschemefeedback/Classesofinformation/Campaignresearch/DH_073888

This is more of the same really, there are quite a  few reports, however, it says what has changed and how successful the advert has been, and again more of the same thought processes as to why some advertising campaigns were made.

http://www.drpetra.co.uk/blog/uk-government-launches-new-sexual-health-media-campaign/

This is a pretty interesting article about what I gather is one of the more current campaigns, not really that much to say about it, just seems to go hand in hand with the other two…

http://www.cofe.anglican.org/news/pr6609.html

Another article, from a different perspective, from the church. Interesting to see the how the change of attitudes compares with the values of religion, in the sense that you could really chart the difference of typical old-fashioned attitudes to today’s contemporary ones, a clash of old values with the new? Hmm.

I couldn’t actually watch this at the time of writing this, but it sounds pretty interesting. I know it’s not strictly advertising but it’s interesting to see something a bit different that isn’t. Hopefully it can give us a better persepective into the values and attitudes of sexual health in the 40s?

http://www.nlm.nih.gov/exhibition/visualculture/venereal.html

This link discusses quite a few images that Joanna already posted, and talks about the attitudes and reasoning behind them at the time. Probably the best link yet!

Umm that’s it for now, I found a few more videos along the same lines as the first one, but they’re pretty long.  I’ll probably delve into them for my next post?

Lateronzzzzzzzzzzzz xx